Promotional assets
I have worked on major cross-platform promotional campaigns for QVC such as seasonal sales and Black Friday. The assets I created have been used on the homepage of the eCommerce site but also on marketing material, social platforms and TV.
Summer Clearance 2017
Summer Sale 2019
Main banner, paper cut style vector assets
Modules on QVC Clearance page
Desktop view
Mobile view
Winter Sale 2019
Similar concept to the Summer Sale banner above. I also incorporated the business requirement to have a fully red image with a winter feel.
Black Friday 2018 & 2019
Marketing vouchers
I designed multiple seasonal vouchers which are a key element of QVC's retention business strategy as they are a good incentive for customers to come back. The creative for those vouchers were used across multiple platforms.
Christmas voucher
Creative concept based on a composite of Christmas flat lay images.
Web module asset
Email marketing asset
Responsive banner displayed at the top of all the QVC website pages
Desktop view
Mobile view
Summer voucher
Creative concept based on a composite of graphics and stock images of icecreams for a summery look and feel.
Web module asset
Email marketing asset
Modules on QVC website homepage
Desktop view
Mobile view
